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如何多元化地打造优质IP,塑造IP品牌,在进行有效传播的同时不断扩大IP的商业价值,是IP产业发展升级的关键。高质量的转化内容是构建IP品牌的基础;多元化开发和全媒体宣发是造就IP品牌的手段;通过与多个品牌合作营销,强化IP品牌的传播效应。这种多维联动的品牌运营策略可以实现IP品牌的有效传播和价值积累,为泛娱乐时代IP产业链的品牌运营策略提供了新思路。
How to diversify to create high-quality IP, IP brand, in the effective dissemination of IP while expanding the commercial value of IP is the key to the development and upgrading of the industry. High-quality conversion content is the basis for building an IP brand; diversified development and all-media promotion are the means to create an IP brand; and cooperative marketing through multiple brands strengthens the IP brand’s communication effect. This multi-dimensional linkage of the brand operation strategy can achieve the effective dissemination of IP brand and value accumulation for the pan-entertainment IP brand chain operation strategy provides a new idea.