上海的加工业以其相对先进的技术、工艺、管理和人才优势,在全国长期处于领先地位,产品在国内市场享有盛誉。然而,近几年来,在外省产品和海外产品的竞争下,上海产品的市场占有率不如人意。上海产品何以在竞争中丧失市场,作者认为其根本原因在于市场营销不力。 Shanghai’s processing industry has long been in a leading position in the country with its relatively advanced technology, technology, management, and talent advantages. Its products enjoy a good reputation in the domestic market. However, in recent years, under the competition of products from other provinces and overseas products, the market share of Shanghai products has been unsatisfactory. Why the Shanghai products lost their market in the competition, the author believes that the fundamental reason lies in the ineffective marketing.