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营销及营销创新在新的经济形势下对于任何一个存在市场竞争的行业或企业来说都是至关重要的,激烈竞争的现实情况对于企业进行营销创新的要求也越来越高。本文从差异化战略的视角对企业营销创新进行了研究,分析了当前企业营销创新中应用差异化战略的基本情况、存在问题及其原因,最后就出现的问题及其原因,提出了新的经济形势下应用差异化战略进行企业营销创新的建议和对策,希望能够为我国企业的营销创新提供帮助和借鉴。
Marketing and marketing innovations are crucial for any industry or enterprise that has market competition in the new economic situation. The fiercely competitive reality requires more and more marketing innovation. This article from the perspective of differentiation strategy to enterprise marketing innovation research, analysis of the current corporate marketing innovation in the application of differentiation strategy of the basic situation, problems and their causes, the last of the problems and their causes, put forward a new economy The application of differentiation strategy under the situation of corporate marketing innovation advice and countermeasures, hoping to provide our business marketing innovation and help.