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互联网时代的到来使网络已经成为公众表达舆论观点的最重要的场所。网络舆情具有隐匿性和即时传播的特点,因此为网络舆情管理在技术和操作层面都带来了巨大的难度。地方政府在进行网络舆情管理时,需要在把握网络舆情的主导权与尊重公民的知情权之间寻求平衡。本文以湖南地方政府为例,研究如何积极采取合理合法的应对措施来进行网络舆情管理。
The advent of the Internet era has made the Internet the most important place for public opinion to express opinion. Internet public opinion has the characteristics of occult and instant dissemination, so the network public opinion management has brought tremendous difficulty in the technical and operational aspects. In the process of network public opinion management, local governments need to find a balance between taking the lead in internet public opinion and respecting citizens’ right to know. This article takes Hunan local government as an example to study how to actively take reasonable and legal countermeasures to carry out network public opinion management.