济南铁道报面向济南、青岛、徐州三大铁路地区和2300公里沿线职工读者发行,并通过进站上车供广大出行旅客阅读。线长点多的企业实际和铁路运输的服务性特点,要求报纸以典型宣传做为拳头产品,做好工作的引领示范和企业的形象打造,并借此加大舆论引导的权威性和感召力。2003年以 Jinan Railway reported to Jinan, Qingdao, Xuzhou three major railway areas and 2,300 kilometers along the line of workers and readers, and through the station for the majority of passengers on the trip read. The actual length of a long line of companies and the service characteristics of railway transport, requiring newspapers as a typical publicity as a fist product, do a good job in leading the demonstration and business image, and to increase the authority and charisma of public opinion to guide . In 2003