营销界有时候很像是娱乐界,耀眼的明星一个个出现,每个明星的出现都会掀起一阵阵或大或小的浪潮。营销界在不断出现各类大师的基础上,还不断出现一个个营销新名词,像什么通路扁平化、决胜终端、后招商时代、渠道整合、品牌制胜等等,在每个新名词刚出现时,几乎都承担了救市重任,无奈的是,每个营销新名词都只是各领风骚三五月,然后被更新的理论和名词所取代。 Marketing is sometimes like entertainment, dazzling stars appear one by one, the emergence of each star will set off waves of waves big or small. On the basis of continuous emergence of all kinds of masters in the marketing field, there are also new marketing terms one after another, such as what path is flat, the winning terminal, the post-investment era, channel integration, brand winning, etc., , Almost all bear the heavy responsibility to rescue the market, but unfortunately, each marketing of new terms are only leading the way in May and May, and then be replaced by the updated theory and terminology.