推销中常遇到的情况是:顾客以商品价格太高为由拒买。这表明,顾客有需求,不过只在价格方面与卖方有着分歧,其实,他们正是最有可能成交的买主。因此,在商品确无降价余地的时候,推销人员掌握几种化解价格异议的方法,十分必要。一、充分列举产品优点,强调物有所值。一家服装专卖店的老板是这样对持有价格异议的顾客的:“小姐,这是今年最流行样式的休闲女装。价格贵点是有原因的,首先,它是世界名牌,穿着感觉就不一样;其次,你看面料,采用最新 Often encountered in the case of marketing is: Customers to refuse to buy too high commodity prices. This shows that customers have demand, but only with the seller in the price differences, in fact, they are the most likely buyers deal. Therefore, it is necessary for salespeople to master several ways to deal with price disagreements when there is really no room for price reduction. First, fully lists the product advantages, emphasizing value for money. The owner of a clothing store is such a price to disagree with the customer: ”Miss, this is the most popular style of casual women this year, the price is expensive for a reason, first of all, it is the world famous brand, the feeling is not The same; secondly, you look fabric, using the latest