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随着全球广告产业的飞速发展,广告产业的发展伴随“全球化”尤其是跨国公司的发展而得到空前延展,在这种大背景下,中国本土的广告公司受到了巨大的冲击,中国广告教育的发展也面临着越来越大的挑战。中国的广告教育要获得长足发展,必须转变思想,拓宽发展渠道,积极探索与国际接轨的发展模式。
With the rapid development of the global advertising industry, the development of the advertising industry has been expanding with the development of the “globalization”, especially that of multinational corporations. Against this background, the advertising agencies in China are under a tremendous challenge. China The development of advertising education is also facing more and more challenges. To achieve long-term development of education in advertising in China, we must change our thinking, broaden the channels of development and actively explore the development model in line with the international standards.