“媒体融合”是国际传媒大整合之下的新作业模式,简单地说,就是把报纸、电视、广播和互联网站的采编作业有效地结合起来,资源共享,集中处理,衍生出不同形式的信息产品,然后通过不同的平台传播给受众。这种新型整合作业模式已逐渐成为国际传媒业的新潮流。尤其是在全球资讯需求大潮流的驱动下,媒体间除了融合别无选择。2014年,在刚刚过去的半年多时间里,恐怕是国内媒体自提出“传统媒体的新媒体转型”、“传统媒体 ”Media Convergence “ is a new mode of operation under the integration of international media. Simply put, the effective integration of the editing and editing of newspapers, television, radio and Internet sites, resource sharing, centralized processing and derivation of different forms Of the information products, and then spread to different audiences through different platforms. This new integrated mode of operation has gradually become the new trend of the international media industry. Driven by the tide of global information needs, there is no alternative but to integrate media. In 2014, just over half a year ago, I am afraid that the domestic media have proposed ”new media transformation of traditional media“ and ”traditional media