今年,由《成功营销》杂志社举办的中国内容营销盛典的主题是“17聚变”——当前,内容营销领域媒体、技术、公关、广告等聚合的力量推动着行业变化的大趋势,而来自知名品牌、营销平台和营销服务机构的营销人的分享,可以让我们窥见营销领域最活跃的思维力量,正在积极应对这种变化,并把内容营销推向新的阶段。话题一:探索新内容领域 This year, the theme of the Chinese content marketing ceremony held by “Successful Marketing” magazine is “17 Fusion” - At present, the power of media, technology, public relations and advertising aggregates in content marketing is driving the trend of industry changes. The sharing of marketers from well-known brands, marketing platforms and marketing services gives us a glimpse of the most active mindset in marketing and is actively responding to this change and moving content marketing to the next level. Topic one: explore new content areas