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图书馆开展信息营销是一种积极的尝试,也是图书馆适应市场发展需要和深化服务改革的重要体现。图书馆应从实际出发,积极运用多种策略,以有效实施信息营销。
Librarians marketing information is a positive attempt, but also the library to adapt to the needs of market development and deepen the reform of the service is an important manifestation. Libraries should proceed from reality and make active use of various strategies to effectively implement information marketing.