论文部分内容阅读
任何一个品牌,要想长寿,就必须在消费者头脑中占据一个特定的位置,形成有别于竞争者的价值,并维持好自己的经营焦点。
Any brand, in order to live long, must occupy a specific position in the mind of the consumer, form a value different from the competitors, and maintain their business focus.