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介绍了企业的竞争模式和目前大规模定制理论研究的局限性,对传统客户价值概念进行了扩展,分析了客户价值的主要影响因素和价格驱动的动态变化特点,建立了产品的客户价值度量函数模型,提出了基于客户价值的产品价格决策方法,并在汽车产品上进行了具体应用。
This paper introduces the competition model of enterprises and the limitations of current research on mass customization theory. It extends the concept of traditional customer value, analyzes the main influencing factors of customer value and the characteristics of price-driven dynamic changes, and establishes the customer value measurement function of products. The model proposes a method of product price decision based on customer value, and applies it to automotive products.