自上世纪开始,我国引进广告学以来,经过几十年的发展已经取得了不小的效果,近些年发展广告学一直都是我国积极倡导的,同时也制定了一系列的方针政策,给广告学的发展指明了一个新的方向。 Since the beginning of the last century, since the introduction of the advertising science in our country, it has achieved remarkable results after decades of development. In recent years, the development of advertising science has always been advocated by our country. At the same time, a series of guidelines and policies have also been formulated for Advertising development indicates a new direction.