中国的家电制造业正在面临三大悖论,面对这三大悖论,企业不追求变化就是等待死亡。中国家电制造业面对的第一个悖论就是,“销售额越来越大,利润额却下降”。通过分析家电行业上市公司的报表后,发现整个家电行业中,冰箱、洗衣机、空调等大多数企业,总体上都是利润下降,这边是销 China's home appliance manufacturing industry is facing three major paradoxes. In the face of these three paradoxes, the enterprise is not waiting for change is to wait for death. China's home appliance manufacturing industry is facing the first paradox is that “more and more sales, profits have dropped.” After analyzing the reports of the listed companies in the appliance industry, it is found that most of the enterprises in the household appliance industry, such as refrigerators, washing machines and air conditioners, generally have a decline in profits.