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通过对郑州市居民体育消费意识、支出、结构水平及影响体育消费的因素等现状进行了调查,发现郑州市居民体育消费意识还有待加强;其体育以实物型消费和参与型消费为主;制约体育消费的主要因素为时间缺乏、体育场馆、设施不足、消费观念落后等。政府部门应当加强体育消费的宣传力度,引导居民进行体育消费。
Through the investigation on the status quo of residents’ sports consumption consciousness, expenditure, structure level and the factors influencing sports consumption in Zhengzhou City, it is found that the consciousness of sports consumption of residents in Zhengzhou City needs to be strengthened. The sports consumption is dominated by physical consumption and participatory consumption. The main factors of sports consumption are lack of time, sports facilities, inadequate facilities and backward consumption concepts. Government departments should step up publicity for sports consumption and guide residents in sports consumption.