商务谈判中的第一次出牌,是十分重要的,这是自己与对方谈判的基础。无论是卖方还是买方,“下锚”的关键在于你有没有客观依据。如果你有客观依据,你的要求就是水到渠成的;如果没有客观依据,你的要求就是沙滩上的高楼,很容易倒塌。笔者曾经与某建材超市采购人员进行过进场合作谈判。笔者所处的是厨房卫浴电器制造企业,而该建材超市厨房电器与卫浴电器分属不同的采购人员负责,所以,要与不同的 It is very important for the first time in a business negotiation that this is the basis for our own negotiations with each other. Whether the seller or the buyer, “anchor ” the key is that you have no objective basis. If you have an objective basis, your request is a natural fit; without an objective basis, your request is the tall buildings on the beach, it is easy to collapse. I have been with a building materials supermarket procurement officers have entered the cooperation negotiations. The author is located in the kitchen bathroom appliance manufacturing enterprises, and the building materials supermarket kitchen appliances and bathroom appliances belong to different procurement staff, so, to be different