按照市场经济规律的要求 ,电影既然作为一种商品 ,必然以追求利润最大化为目的 ,然而在我国电影作为商品又存在着其特殊性 ,其经营既要追求利润 ,又必须把社会效益放在首位。当然 ,经营电影的企业 ,是国家历年来投入了大量的人财物组建起来的 ,它不但要取得一定的经济效益 ,使自己能够生存和发展 ,更要完成党和国家所赋予的发展电影事业的历史使命。对于电影经营来说 ,电影企业有着与其他企业无法比拟的优势 ,故对电影企业来说 ,无论怎么困难 ,电影这个老本行不能丢 In accordance with the requirements of the laws of the market economy, since the movie as a kind of product is bound to the pursuit of profit maximization for the purpose, however, the movie as a commodity in China there are its particularities, both the pursuit of profit and the social benefits must be first place. Of course, the enterprises that run the film are established by the state over the years with a large amount of people and property. It not only needs to obtain certain economic benefits, enables itself to survive and develop, but also completes the development of the film industry given by the party and the state Historical mission. For the film business, the film business has unmatched advantages with other companies, so the movie business, no matter how difficult, the movie can not afford to lose this old line