当然,粉丝并不意味着只有“叛逆”。只有叛逆者的话,很多品牌行动没法展开。有人将人们成为某品牌粉丝的原因归纳为四个方面:反抗霸权;自我表演;满足需求;自我延伸。但根据我们的经验,这样分类无法应用到粉丝打造和管理实战中去。我们会根据品牌的消费心理和行为特征,对粉丝特性做以下细分:●反叛者心理:这是最重要的粉丝心理,它表面上类似那种“父母把你锁到房间不让你去,但你翻窗爬墙必须要 Of course, fans do not mean that there is only ”rebellion“. Only the traitors, many brand actions can not be carried out. Some people attribute the reasons why people become fans of a brand to four aspects: resistance to hegemony; self-expression; satisfaction of demand; self-extension. However, according to our experience, such classification can not be applied to the fans to create and manage actual combat. Based on the brand’s consumer psychology and behavioral characteristics, we will subdivide the fan characteristics as follows: ● Rebel psychology: This is the most important fan psychology, it is similar to the kind of ”parents locked you into the room will not let you go , but you have to climb the window to climb the wall