现代社会处处充满了商业化的气息,而在各式各样商业化气息的背后,如何让人们不眼花缭乱,商标起到了至关重要的作用。而本文将要讲述的就是关于商标设计中美学的应用。美学的应用,使得商标可以给予人们更多的视觉享受,在审美活动中,许多人是通过视觉来接触作品的,有时用眼,有时用耳,无论哪种感觉,都有一个共同的特点,那就是会以一种非功利的态度来对待对象。 Modern society is full of commercial atmosphere, and behind all kinds of commercial atmosphere, how to make people dazzling, the trademark has played a crucial role. What this article will tell about is the application of aesthetics in trademark design. The application of aesthetics makes the trademark give people more visual enjoyment. In the aesthetic activities, many people come into contact with the works through vision. Sometimes they use the eyes, sometimes the ears, no matter what kind of feeling, have a common characteristic. That is to treat the object in a non-utilitarian manner.