优秀的企业文化不仅是一个企业的灵魂,更是一个企业不断向前发展的动力。本文结合茂名臻能热电有限公司近年来的企业文化建设实践,对新经济形势下发电企业如何加强企业文化建设进行了研究分析,并从多个层面探讨了发电企业文化建设的途径和方向。随着市场竞争的日益激烈和电力体制改革的不断深入,发电企业正在面临着一场由经验管理向文化管理的历史性变革,企业文化的重要性被前所未有地提及。企业有了积极向上的优秀文化,它就会重视创新、尊重知识、尊重人才、打响品 Excellent corporate culture is not only the soul of an enterprise, but also a driving force for the continuous development of a company. In this paper, Maoming Zhenneng Thermal Power Co., Ltd. in recent years the practice of corporate culture construction, power companies under the new economic situation how to strengthen the construction of corporate culture conducted a study and analysis, and from multiple levels to explore the ways and direction of power generation business culture. With the increasingly fierce market competition and the continuous deepening of power system reform, power generation enterprises are facing a historic change from experience management to culture management. The importance of corporate culture has never been mentioned before. Enterprises have a positive and excellent culture, it will pay attention to innovation, respect for knowledge, respect for talent, hit the ring