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2012年伊始,广电总局多项新政策开始实行,电视媒体出现了自上而下、主动或被动的调整,电视荧屏也出现了很多新的变化。来自央视索福瑞数据从2012年1-2月中旬的收视来看,观众的人均收视时长呈增长的趋势。35城市的电视观众人均收视时长为201分钟,比2011年同期提升了4分钟。电视依然是最大众化的媒体,电视媒体的影响力不容小觑。
At the beginning of 2012, a number of new policies of the State Administration of Radio, Film and Television began to be put into effect. Television media appeared top-down, active or passive adjustment, and many new changes appeared on television screens. From CCTV Sofitel data From January to mid-2012, viewing, viewers per capita viewing time showed an upward trend. The per capita viewing time of 35 city television viewers was 201 minutes, an increase of 4 minutes over the same period of 2011. TV is still the most popular media, the influence of the television media should not be underestimated.