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在广州亚运会的宣传报道中,微博可以说是一个“新媒体”。网友、运动员、专家等群体通过微博互动,热议亚运,极大地提升了此次体育盛会所受的关注度,微博首次实现了与大型体育赛事的深度融合。新浪、网易、腾讯等网络媒体借力广州亚运会发挥各自微博的影响力,在用户规模、热点体育赛事的传播和讨论等各个方面进行全方位的竞争,反映了网络媒体抢占微博市场的决心,也预示了微博作为一种“新媒体”参与重大体育赛事新闻报道的巨大空间。而运动员通过编辑发布微博,在大众传播史上首次实现“传播者”与“传播对象”的合二为一,是传播方式的一大变革。
In the coverage of the Guangzhou Asian Games, weibo is a “new media”. Users, athletes, experts and other groups through microblogging interaction, hot Asian Games, which greatly enhance the attention of the sports event, microblogging for the first time achieved with the large-scale sports events in-depth integration. Sina, Netease, Tencent and other online media leveraging Guangzhou Asian Games play their respective influence of Weibo, in the user size, hot sports events and other aspects of the dissemination and discussion of all aspects of competition, reflecting the network media to seize the Weibo market Determination, also indicates that microblogging as a “new media ” to participate in major sports news reporting huge space. The athletes through editing and publishing microblogging, the first time in the history of mass communication “communicator ” and “object of communication ” combined, is a major change in mode of transmission.