品牌整合传播与品牌主导下的营销方案设计,可带动企业适应市场需求进行产品结构调整,研发新产品,提高产品质量,完善销售服务,积极地进行市场开拓和渗透,提高产品的市场份额和市场竞争地位。针对公司品牌整合传播与品牌主导下的营销方案设计品牌策略进行研究。 Brand integration and brand marketing under the guidance of marketing programs designed to drive enterprises to adapt to market demand for product restructuring, research and development of new products, improve product quality, improve sales and service, and actively carry out market exploration and penetration, improve product market share and market Competitive position. Research on brand strategy of marketing plan design under the guidance of corporate brand integration and communication.