竞争成熟的市场更考验品牌的生命力。小米出生在竞争成熟的手机市场,有如日中天的苹果,有陷入泥沼中挣扎的诺基亚,后起之秀的HTC,还有一大群不断在蚕食与趁机加入中国庞大手机市场竞争的中外品牌,真可谓是弱肉强食的时代啊!但是,小米这家成立时间仅两年的中小企业,得到市场的估值已经达到40亿美元,并再次融资2.16亿美元。是什么魔力让这家中小企业奇迹般地成长起来呢? The mature market will test the vitality of the brand. Millet was born in the mature mobile phone market, like the apple of the day, there is a struggling Nokia, the rising star HTC, there is a large group of Chinese and foreign brands that continue to eat and take the opportunity to join China’s huge mobile phone market competition, it really can be described as a strong food era Ah! However, Xiaomi, a small and medium-sized enterprise established only two years ago, has received a market valuation of 4 billion U.S. dollars and refinanced 216 million U.S. dollars. What magic is it that this small and medium-sized enterprise has miraculously grown up?