随着社会的信息化发展越来越快,技术革命式的发展日新月异,新媒体也从传统单一的媒介转向丰富性、多样性、立体化的发展格局。其运用领域也涵盖着生活的方方面面,数字化发展延伸出新媒体的诸多形态,如互联网、数字电视、智能手机终端、数字报纸、室内各种形式的媒体终端等等,这些领域的运用,区别于传统的报刊、电视等媒体,其内容的表现形态也随之发生了巨大变化,其中,对新媒体数动画内容的表现形式也提出了新的要求,传统动画形式已经不能满足新媒体的属性需求了,本文就新媒体时代的动画艺术表现的个性化进行简要解析 With the rapid development of informationization in society and the rapid development of technological revolution, the new media has also shifted from the traditional single medium to the development pattern of richness, diversity and solidity. The field of application also covers all aspects of life. Digital development extends many forms of new media, such as the Internet, digital television, smart phone terminals, digital newspapers, various types of media terminals in the room, and the like. The use of these fields differs from that of Traditional newspapers and periodicals, televisions and other media have undergone tremendous changes in the form of their contents. New forms of content have also come up with new requirements. Traditional animation forms can no longer meet the property needs of new media This article briefly analyzes the individualization of animation art performance in the new media era