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话剧《暗恋桃花源》艺术价值上“大故事”中的双重交错,与商业价值上作品的精细制作,以及出色的行销方式相结合,使其传播效果大大增强。本文从叙事学、传播学的角度对其具体内容、营销方式与传播手段进行分析。
The double staggering value in the artistic value of “The Secret Love of Peach Blossom Spring” and the elaboration of works on commercial value as well as the excellent marketing methods have greatly enhanced the dissemination effect. This article analyzes the concrete contents, marketing methods and means of communication from the angle of narratology and communication science.