高职院校因缺少实训条件等因素,制约着《汽车营销实务》课程实训教学的实施。该课程是汽车技术服务与营销专业的主干课程之一,具有很强的实践性。因此,高职院校应从实训条件、师资培养、教学方法、教材编写等方面加强该课程的实训教学,保证人才培养目标的实现。 Due to the lack of training conditions and other factors, higher vocational colleges restrict the implementation of “Automobile Marketing Practice” course teaching. The course is one of the main courses in Automotive Technology Services and Marketing and is highly practical. Therefore, higher vocational colleges should strengthen the practice teaching of the course from the aspects of training conditions, teacher training, teaching methods, compilation of teaching materials and so on, so as to ensure the realization of the goal of personnel training.