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曾经把持中国零售业外资头把交椅10多年的法国零售巨头家乐福,自2009年开始,在店面数量和营业额上分别被主要竞争对手沃尔玛和大润发超过。2010年以来,一系列的门店关停、供应商起诉、店长离职等事件,更显示出家乐福在中国正遭遇着前所未有的危机。成就了往日辉煌的本土化实践,正是今天家乐福深陷危机的根源所在。
Carrefour, the French retail giant that once held the top spot for foreign investors in China’s retail industry for more than 10 years, has surpassed Wal-Mart and RT-Mart in the number of stores and turnover since 2009 respectively. Since 2010, a series of events such as the closure of stores, the prosecution of suppliers and the departure of managers have shown that Carrefour is experiencing an unprecedented crisis in China. Achievements of the glory of the past practice of localization, it is precisely why Carrefour is deeply rooted in the crisis today.