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近年来,海峡两岸传媒业合作成为备受关注的话题。地处海峡西岸地区的海峡卫视,一直在两岸传媒合作中扮演着“先行先试”的先锋角色。在文化立台的指导思想下,海峡卫视充分运用“海峡文化”这一独特的地域文化资源,发展出多元化的两岸传媒合作模式。这不仅促进了海峡两岸传媒业的发展,也对两岸的文化交流产生了积极的影响。
In recent years, the media industry cooperation across the Taiwan Strait has become a topic of much concern. Strait Channel, which is located in the west bank of the Straits, has been playing a pioneering role in “cross-Strait” media cooperation. Under the guiding ideology of establishing a culture, Strait Satellite TV has made full use of the unique geographical and cultural resources of “Straits Culture” to develop a diversified cross-Strait media cooperation model. This not only promoted the development of the media industry across the Taiwan Strait but also had a positive impact on the cultural exchanges across the Taiwan Strait.