论文部分内容阅读
尤其是足球,主要有3种活动形式:第一种是人们都期待的90分钟比赛;第二种是围绕体育竞赛所开展的商业活动,涉及盈利还是亏损;第三种是社区活动,而俱乐部往往会忽略这类活动。俱乐部运营,就是“正确的事情必须做好”。职业足球俱乐部不仅在赛场上要有卓越的表现,而且还要对平时的日常事务真实地去做。对于赛场内外的管理要有正确的策略。足球到底是一种什么样的产品,如何来定义这种产品,谁是消费者?俱乐部的经营管理需要有差异化,而且要比其他俱乐部所做的有更大的差异性,这就是“价值捕捉网络”。足球是一项比大多数人想象的更为复杂的运动,可以有很多的策略选择,但是策略的选择需要有正确决策的标准。职业足球俱乐部一旦进如到商业运行阶段,如何定位对于职业足球俱乐部的价值捕捉是至关重要的。
Especially football, there are three main forms of activity: the first one is the 90-minute race that everyone is looking forward to; the second is the commercial activity around the sporting event that involves profit or loss; the third is community activity while the club Often neglect of such activities. Club operation, is “the right thing to do ”. Professional football club not only in the stadium have excellent performance, but also to the usual daily routine to do. For the management of both inside and outside the stadium have the right strategy. What kind of football is a product in the end, how to define this product, who is the consumer? Club management needs to be differentiated, and more than the other clubs do have more differences, this is Value Capture Network ". Football is a more complex exercise than most people think. There are many options for strategy, but the choice of strategy requires a standard of right decision. Once the professional football club enters the commercial operation stage, it is crucial to locate the value capture of the professional football club.