《乡约》自2014年元月改版,成为央视唯一一档相亲交友类节目,虽然在同类节目中起步较晚,但《乡约》结合自身的优势突出特色,避免了同质化竞争,首期播出后,节目收视率连续7个季度逆势上扬,在频道内处于领先位置,也引起业内专家的关注。真人秀节目,“真”是本,“秀”是形。新版《乡约》在短期内引起社会和业内的关注,我们正是在“真”上下功夫,使这档后起的真人秀节目有了自己独 Since its publication in January 2014, the “Township Covenant” has become the only blind date dating program for CCTV. Although it started relatively late in this kind of program, the “Township Covenant” highlighted its own characteristics in combination with its own advantages and avoided homogenous competition. After the first broadcast, the program ratings rose for 7 quarters in a row, taking the lead in the channel and also attracted the attention of industry experts. Reality show, “Really ” is this “show ” is a shape. The new version of “Township Covenant” has aroused the concern of the community and the industry in the short run. We are devoting more efforts to making the reality show after this file a reality