随着广告业日趋成熟和完善的发展,广告宣传在企业建立形象,品牌推广等方面举足轻重的地位已逐步得到广泛的认可。在广告中,广告创意是一个不可或缺的重要成分,并且发挥着十分关键的作用:树立形象,打造风格,标榜企业文化,吸引受众眼球…… With the maturing and perfect development of the advertising industry, advertising has gained wide recognition in the pivotal position of enterprises in establishing the image and brand promotion. In advertising, creative advertising is an indispensable and important component, and plays a very crucial role: to establish an image, create style, flaunt corporate culture, attract the attention of the audience ...