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如今,人们对保健品的消费已经成了一种对健康的投资行为。在民众对生活质量的高要求和医疗体制的改革这些因素的影响下,健康在人们思想意识里的地位超过了财富、权利、职位、声望等许多社会价值取向。无疑,这为保健品市场发展提供了良好的土壤。近日,明略市场策划(上海)有限公司就上海保健品市场的品牌销售状况、零售商对供应商的服务预期、短期保健品市场的发展趋势等问题对上海市的75家具有代表性的大中型零售商进行了深度访问,发现品牌才是拉动保健品市场的动力。
Today, people’s consumption of health products has become an investment in health. Under the influence of the public’s high demands for quality of life and the reform of the medical system, health has become more prominent in people’s ideology than many social values such as wealth, rights, positions, and prestige. Undoubtedly, this provides a good soil for the development of the health product market. Recently, Mingluo Marketing (Shanghai) Co., Ltd. had a representativeness of Shanghai’s 75 representative brands in terms of brand sales of Shanghai health products market, retailer’s service expectations for suppliers, and the development trend of short-term healthcare products market. The medium-sized retailers conducted an in-depth visit and found that the brand is the driving force for the health care product market.