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荣家企业是旧中国最大的民族资本企业,在面粉和棉纺两大行业中居于举足轻重的地位。企业经营的好坏自然与企业主的经营策略有很大关系,但我们不能把企业与社会环境分割开来考察。荣家企业的经营者荣宗敬、荣德生两兄弟经营有道,但当时中国人民汹涌澎湃的爱国抵货运动进一步推动了荣家企业的繁荣。本文将从四次规模较大的爱国抵货运动入手。分析荣家企业与历次抵货运动的关系。
Rongjia Enterprise is the oldest national capital enterprise in old China and occupies a pivotal position in flour and cotton spinning industries. The nature of the business is naturally related to the business strategy of the business owner, but we can not examine the business and the social environment separately. Rong Zongjing and Rong Desheng, two operators of Rongjia enterprises, operated well, but the surge of patriotic resistance by the Chinese people at that time further promoted the prosperity of Rongjia enterprises. This article will begin with four larger patriotic resistance movements. Analyze the relationship between Rongjia and previous resistance movements.