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说它是,它就是不是也是说它不是,它就不是是也不是我们的广告总是这样似是而非创意,是目前我国广告界非常流行的一个词,提起做广告,人们往往联想到它的奇思妙想,有的甚至是新出常理、奇绝古今、妙到毫巅。但是广告创意并不是漫无边际、随心所欲的纵情发挥。虽说创意无定式,但在实际的操作中却有其必须考虑的基础性因素以及诸多方面的制约。目前,有一些广告作品从其创意来讲是天马行空式的臆想,以致漏洞百出,很值得我们进行分析与思考。
Say it is, it is not to say that it is not, it is not, nor is it that our advertisements are always like this rather than creative. It is a very popular word in the advertising industry in China. When people talk about advertising, people often associate it with their ideas. Imaginatively, some of them are even new and common sense. However, advertising creativity is not infinite and arbitrary. Although the idea is indefinite, there are basic factors that must be taken into consideration in practical operations, as well as many constraints. At present, there are some advertising works that are imaginative and creative in terms of their creativity, so that they are full of loopholes and are worth our analysis and reflection.