中国保健品行业继1996年之后,到了2005年又进入了一个大萧条时期。保健品企业在产品、价格、促销等方面似乎到了无计可施的地步,因此渠道的选择成为企业生存发展的重中之重。年底《直销管理条例》的出台,加上安利、天狮等直销企业辉煌的销售业绩使得保健品企业又看到了一丝曙光。于是近两年来传统医药保健品企业转型直销变成了业界最热门的话 China’s health products industry after 1996, to 2005 and entered a period of Great Depression. Health care products in the products, prices, promotions, etc. seem to have done nothing, so the choice of channels has become the top priority for the survival and development of enterprises. At the end of the “Direct Management Regulations” introduced, coupled with Amway, Tiens and other direct sales companies make brilliant sales of health products companies have seen a glimmer of hope. So in the past two years, the transformation of traditional Chinese medicine and health products business direct sales into the hottest words in the industry