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企业(广告主)的专业化经营和广告代理制的产业细分代理方向发展是广告教学定位的客观需要,所在学校长期形成的各具特色和优势的学科背景是广告教学定位的内在依托。定位的有效性取决于以专业教育为重心的观念,正确解读《高等教育法》关于学业标准的条款,建立顺应经济社会发展的教育教学理念,不折不扣地兑现各高校招生简章中专业业务培养目标,才能适应创意产业发展与中国广告产业升级的需要。
The professional management of enterprises (advertisers) and the development of the industry subdivision agency of advertising agencies are the objective needs of advertisement teaching. The disciplinary background with distinctive and predominant advantages formed by the schools at the same time is the inherent support for the positioning of advertising teaching. The effectiveness of orientation depends on the concept of professional education as the center of gravity, the correct interpretation of the provisions of the Higher Education Act on academic standards, the establishment of education and teaching concepts conforming to the economic and social development, and truly honoring the professional services of college enrollment brochures Training objectives in order to adapt to the development of creative industries and the needs of China’s advertising industry to upgrade.