“无烟草影视及时尚行动”、“健康———永恒的时尚”,这是2003年世界无烟日的主题和行动口号。然而时至今日,这个问题仍没有引起影视界的重视。据中国疾病预防控制中心统计分析,1996年与1984年相比,开始吸烟的年龄平均提前3岁,男性中学生吸烟率上升了2%,15～19岁青少年的吸烟 “Tobacco-free Television and Fashion Initiative,” “Health --- Eternal Fashion,” is the theme and action slogan of the 2003 World No Tobacco Day. However, up to now, this issue still has not drawn the attention of film and television industry. According to the statistics of China Center for Disease Control and Prevention, the age at which smoking started in 1996 was 3 years earlier than in 1984, while that of male middle school students increased by 2%. Smoking among 15- to 19-year-olds