开宗明义,《广告媒介大全》不是将全国的各个报纸,杂志、广播、电视等媒体单位罗列在一起,拼凑成书,如果这样,读者倒不如去查查《中国广告企业名录》、《中国新闻年鉴》之类的书。《广告媒介大全》所讲的媒介,是指在广告实践中已经得到开发和使用的、能够承载广告的物体和人体。比喻大众传媒中的报纸、运载媒体中的公共汽车、印刷媒介中的传单、人体媒介中的脑袋、胸背等等,将这些媒介集大成,在我国还是 To make it clear, the “Media Encyclopedia” does not list all the newspapers, magazines, radio, television and other media units in the country together to form a book. If so, it is better for readers to check the Directory of Chinese Advertising Enterprises, China News Yearbook, Like the book. The media referred to in “Advertising Media Encyclopedia” refers to the objects that can be advertised and the human body that have been developed and used in advertising practice. Metaphor newspapers in the mass media, buses in the media, leaflets in print media, heads in human media, breasts and backs, etc. These media gather together in our country