各商业集团在发展中，常常会遇到各种各样的危机。这些危机的发生，常常会使各商业集团的信誉较大程度地受到损害。如何才能有效地化解这些危机呢?是想方设法地掩盖、回避或者绞尽脑汁地推脱责任?还是迅速及时地采取有效的公关决策呢?被评为“80年代美国最佳公关案例”的“超强 Various business groups often encounter various crises in their development. The occurrence of these crises often leads to a greater degree of damage to the credibility of business groups. How to effectively resolve these crises? Is to find ways to cover up, avoid or rack their brains to shirk its responsibility or promptly take effective public relations decision? Was rated as “the United States in the 80’s best case of public relations,” "Super