风险偏好是一个看不见摸不着的东西,调查概念更为抽象,而被调查者只能根据自己对这种概念的想象来表述自己。在这种表述中,他们很可能更多地受到传媒的影响,比如社会普遍认为老年人的风险承受能力“应该”比较弱,男性更“应该”喜欢冒风险,而女性“应该”比较保守。也许我们应该把投资者的风险偏好分为两部分,一部分是想象中的风险偏好,另一部分是真实的。 Risk appetite is an invisible thing, the survey concept is more abstract, and the respondents can only express themselves according to their own imagination of this concept. In such a statement, they are likely to be more influenced by the media, such as society generally believes that the risk tolerance of the elderly “should” be weaker, men more “should” risk taking risks, and women " Should be more conservative. Perhaps we should divide the investor’s risk appetite into two parts, one is the imagined risk appetite and the other is true.