“众爱”菜粉系列产品成功推出后,迅速打进上海、北京、大连、沈阳、青岛、广州等城市,短短三年间,年产值攀升到3亿多元。但奇怪的是,这个优秀的产品在自己的家门口武汉市场就是吃不开—该产品上市的第一年即1996年,公司在武汉市场投入广告费100多万元,但销售量仅40万元;而在上海,投入相同的广告费,半年多时间销售达300多万元。在其他外地城市,广告的投入产出比也时显高出武汉市场。谁也没想到“众爱”菜粉会“栽”在自家门口 After the successful launch of “Zhongai” and “cooked meal” products, they quickly entered cities such as Shanghai, Beijing, Dalian, Shenyang, Qingdao and Guangzhou. In just three years, the annual output value has climbed to more than 300 million yuan. However, it is strange that this excellent product is inaccessible to the Wuhan market at its doorstep. In 1996, the first year the company went public, the company invested more than RMB 1 million in the Wuhan market, but the sales volume was only RMB 400,000. In Shanghai, the same amount of advertising money has been spent on sales of more than 3 million yuan in more than six months. In other foreign cities, the input-output ratio of advertising is also higher than that of Wuhan market. No one thought of “Popular” meal powder will “plant” at your doorstep