随着新传媒时代的来临,网络语言的迅速传播促进了新语言集合不断形成,并对以往造成了极大的冲击。虽然过程中有曲折,但总体上互联网语言正朝着科学、文明、健康的方向演进。本文主要对新媒体时代背景下网络语言传播的重要意义、基本特点及推广对策等进行了论述。 With the advent of the new media age, the rapid spread of cyber-language has promoted the continuous formation of new language collections and has had a tremendous impact on the past. Despite twists and turns in the process, Internet languages ​​are generally evolving in a scientific, civilized and healthy direction. This article mainly discusses the important meaning, basic characteristics and promotion strategies of network language communication under the background of new media era.