随着我国媒介市场竞争的日趋激烈,经济类报纸也不可避免地陷入了“报业大战”的困局中,因此,明确受众定位在经济类报纸真正走向市场化过程中就显得尤为重要。本文结合人本主义心理学家马斯洛的“需要层次”理论,分析了经济类报纸受众对经济信息的不同需求,提出了经济类报纸的初次定位和二次定位的具体操作方法。 With the increasingly fierce competition in the media market in our country, economic newspapers inevitably fall into the dilemma of newspaper war. Therefore, it is particularly important that a clear positioning of the audience in the economic newspaper really marketization process . Based on the theory of “hierarchy of needs” of the humanistic psychologist Maslow, this paper analyzes the different needs of economic newspaper audiences for economic information and puts forward the specific methods for the initial positioning and secondary positioning of economic newspapers.