论文部分内容阅读
作为杂志出版的百年老店,赫斯特传媒集团在新媒体浪潮的冲击下如何保持基业常青?127年前,乔治·赫斯特在一场赌局中赢下了对手的一份报纸《旧金山观察者报》(San Francisco Examiner),并把它交给热衷于报纸出版的儿子威廉·安道夫·赫斯特经营。自此开启了赫斯特传媒集团一个多世纪的风雨历程。经过了经济大萧条,两次世界大战,传播媒介从报纸、电视、到网络的不断更迭,这家私人企业总能在时代浪潮中抓住机遇,永葆常青。2014年10月27
As a century-old veteran of magazine publishing, how does Hearst Media Group remain a permanent foundation under the impact of the new wave of media? 127 years ago, George Hurst won a rival newspaper in a gamble. “San Francisco The San Francisco Examiner, ”and handed it to William Andover Hurst, son of a newspaper-enthusiastic newspaper. Since then, Hurst Media Group has embarked on a storm of more than a century. After the Great Depression, the two world wars, the continuous change of the media from newspapers and television to the Internet, this private enterprise has always been able to seize the opportunity in the tide of the time and keep it everlasting. October 2014 27