在技术逻辑相同的前提下,传媒发展景观的差别体现出的是制度安排的差异。制度是人为设定的规则以约束关系、界定选择空间、降低不确定性,从而减少交易费用促进生产活动。制度安排体现出制度创新主体的供给意愿与能力。一个基本的共识是,我国的制度变迁为明显的供给主导型,政府主导着社会社会生活中的各种制度的安排。因此,一个不可回避的问题是,在供给主导型的制度变迁中,权力中心根据既定目标函数与约束条件在一定框架内形成制度创新的蓝图,是其意愿的制度供给:而 Under the same technical logic, the differences in the landscape of media development reflect the differences in institutional arrangements. Institutions are man-made rules that constrain relationships, define options and reduce uncertainty, thereby reducing transaction costs and promoting productive activities. Institutional arrangements reflect the willingness and ability to supply the main body of institutional innovation. A basic consensus is that the institutional changes in our country are obviously supply-oriented. The government dominates the arrangement of various systems in social life. Therefore, an unavoidable problem is that in the supply-oriented institutional change, the power center forms a blueprint for institutional innovation within a certain framework according to the established objective function and constraints, and is the institutional supply of its will: