现在越来越多的电视媒体一改原有“坐商”形象,转变为“以市场为导向,以服务为中心”来运作,他们的目标不是短暂的客户满意,而是建立长期的客户关系。但是,要与客户建立长远的战略伙伴关系,并不是一味通过降低和削减产品价格来获取的,而应该通过有效的客户服务来达到这个目的,所以现在媒体必须将媒介经营的理念从以产品为中心转向 Now that more and more television media have changed their original “business-as-usual” image to become “market-oriented and service-oriented”, their goal is not to short-term customer satisfaction but to establish long-term customer relationships . However, to establish a long-term strategic partnership with customers is not achieved simply by reducing or cutting prices, but rather through effective customer service. Therefore, the media must now change the concept of media management from a product Center turn