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据中怡康零售数据统计数据表明,2004年国内微波炉销量比2003年萎缩10%,全国销售近千万台。尽管多数微波炉厂家2004年国内市场销量较2003年有所下滑,但海外市场却延续了多年来的增长势头,所以2004年国内微波炉行业的整体销量还是有一定增长。美的微波炉2004年以内销300万台,外销500万台,实现了国内、海外全面开花,国内市场占有率突破30%,稳据行业第二。那么,美的是如何使微波炉这一产品获得良好增长的?
According to Zhong Yi Kang retail sales statistics show that in 2004 sales of microwave ovens in China than in 2003 shrunk by 10%, nearly 10 million units nationwide sales. Although the sales volume of most domestic microwave ovens in 2004 was down from that in 2003, the oversea market continued its growth momentum over the years. Therefore, the overall sales volume of the domestic microwave ovens industry in 2004 still showed some growth. In 2004, Midea microwave ovens sold 3 million sets domestically and exported 5 million sets. It achieved full bloom domestically and abroad, occupying 30% of the domestic market, ranking the second in the industry. So, the United States is how to make this product microwave oven to achieve good growth?