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《老外看东西》是融媒体的有利佐证,其节目火爆的原因主要有:时下话题,紧跟潮流,用接地气的语言,突破电视的严肃性限制;融入式广告,无痕又幽默;周游世界,包罗万象。当前,研究《老外看东西》节目具有重要的借鉴意义,在传媒发展道路上,应充分发挥自身优势,取长避短,顺应潮流,以寻求最佳的传播效果。
“Foreigners to see things” is the favorable evidence of the media, the main reasons for its popular programs are: nowadays topics, keep up with the trend, with the language of the atmosphere, breaking the serious restrictions on television; integrated advertising, traceless and humorous; The world, all-encompassing. At present, it is of great significance to study “foreigners to see things” programs. On the road to media development, we should give full scope to our own strengths, take strengths and circumvent weaknesses and follow the trend so as to seek for the best possible results.